Ideas, opinions, suggestions and more from the minds at The Quotient Group
How to Manage a Marketing Department of One
January 8, 2020Read moreIf you happen to work in marketing at a small- or medium-sized airport, you may be painfully familiar with...
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We’re Launching Our New Brand
December 19, 2019Read moreThe Quotient Group has a new look! As we prepare to enter our eighth year in business, and as...
How to Work with an Agency
December 12, 2019Read moreWe at The Quotient Group weren’t always on this side of the client-agency relationship. In fact, most of our...
I Speed-Dated an Airline — Now What?
December 8, 2019Read moreCongratulations! And… you should probably have a drink. Just one, though, because we need you to keep a clear...
The Trouble with Buy-In
November 24, 2019Read moreIt’s one thing to create a super-sensible marketing strategy, or an incredibly clever campaign, but when it gets ditched...
Airport Marketing: Not Exactly a Piece of Cake
November 10, 2019Read moreAirport marketing is hard. If you’ve ever written a marketing plan, held meetings with members of your business community,...
Aviation Acronyms are Out of Control
October 27, 2019Read moreIf we’ve heard it once, we’ve heard it a thousand times: aviation acronyms are out of control. And yet,...
What on Earth is Ephemeral Content?
October 13, 2019Read moreEphemeral content is content that lasts only a short time before it disappears. Snapchat started it back in 2011 and now Instagram and Facebook...
