Ideas, opinions, suggestions and more from the minds at The Quotient Group
COVID-19 and Your Airport: What Can You Do?
March 12, 2020Read moreIt’s a tough time to be in the travel industry, and an even tougher time to figure out the…
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Boost Your SEO: 7 Easy Steps to Attract More Visitors to Your Website
February 25, 2020Read moreSearch Engine Optimization (SEO) is tricky—and it’s always changing. Here are a few simple things you can do to…
How to Manage a Marketing Department of One
January 8, 2020Read moreIf you happen to work in marketing at a small- or medium-sized airport, you may be painfully familiar with...
How to Work with an Agency
December 12, 2019Read moreWe at The Quotient Group weren’t always on this side of the client-agency relationship. In fact, most of our...
I Speed-Dated an Airline — Now What?
December 8, 2019Read moreCongratulations! And… you should probably have a drink. Just one, though, because we need you to keep a clear...
The Trouble with Buy-In
November 24, 2019Read moreIt’s one thing to create a super-sensible marketing strategy, or an incredibly clever campaign, but when it gets ditched...
Airport Marketing: Not Exactly a Piece of Cake
November 10, 2019Read moreAirport marketing is hard. If you’ve ever written a marketing plan, held meetings with members of your business community,...
Aviation Acronyms are Out of Control
October 27, 2019Read moreIf we’ve heard it once, we’ve heard it a thousand times: aviation acronyms are out of control. And yet,...
What on Earth is Ephemeral Content?
October 13, 2019Read moreEphemeral content is content that lasts only a short time before it disappears. Snapchat started it back in 2011 and now Instagram and Facebook...
