Frequently
Asked
Questions

While we may not be located in your backyard, we are rooted in your industry. With 100+ years of aviation industry experience, aviation marketing isn’t just what we do — it’s who we are. Working with us means you skip having to teach a traditional marketing agency about the industry.

Our strategies are built on a deep understanding of the aviation industry, combining creativity with data-driven insights. Utilizing our in-depth knowledge of passenger preferences and travel trends, we craft campaigns highlighting the airport’s flights and services.

We do it all the time! Collaborating in the best interest of the airport is one of our favorite things.

The size of your marketing budget depends on your goals, target audiences, industry benchmarks, and the specific channels you plan to use. We’d love to learn more about your objectives and constraints to tailor a budget that suits your needs. Contact us to chat through your needs and we’ll help craft a budget that aligns with your aspirations.

Airport marketing budgets are complex, relying on your airport, airlines, objectives, and target audiences. What works for others may not be your magic formula, so let’s tailor it to your success.

Absolutely! Contact us and we’ll share one with you right away.

We are more than happy to travel to you as the need arises. While the vast majority of our work is done remotely, we have traveled to host terminal ribbon-cutting events, community focus groups, board presentations, air service launches, and more.

Our team customizes solutions based on the size, goals, and budget of each client. Whether you’re a non-hub or larger airport, we have scalable solutions to meet your needs.

Explore our services and client showcases for more insight into past campaigns. We’ve successfully increased brand awareness, launched new airlines and routes, increased load factors, and delivered measurable results for a variety of projects and airports.

To kickstart a successful partnership, we’ll need details about your airport, target audience, air service, leakage data or catchment studies, and any specific goals you want to achieve. Our onboarding process is streamlined to gather the necessary information efficiently.

We employ a range of key performance indicators (KPIs) tailored to your campaign objectives. Metrics such as CTR, CPM, website traffic, social media engagement, and load factors are meticulously tracked to assess the campaign’s success.

While some results can be immediate, others may take months. The timeframe varies based on the complexity of the campaign and the goals set. We propose campaigns and budgets that focus on delivering results tailored to your specific needs.

Absolutely! Our free consultation helps us understand your business goals and challenges and helps you determine if we’re a good fit for your team. We then conduct a thorough assessment to provide informed recommendations for a tailored marketing strategy. Where we go from there is up to you!

In aviation especially, client confidentiality is a top priority. Our team adheres to strict confidentiality agreements, ensuring the utmost privacy and trust.

We work with commercial and general aviation airports, as well as with fixed base operators and flight schools. If it involves the use of jet fuel, count us in!

We prioritize continuing education and industry research. Our team hosts and attends aviation conferences, engages with industry publications, and actively participates in forums to stay abreast of the latest trends and technologies shaping the industry.

The Airport Roundtable Series is aviation’s must-attend small conference for airport air service development and marketing professionals. The key element of our roundtables is the intimacy we provide by limiting the group to about 45 participants. Countless great friendships and business relationships have been formed and built up over the years in this fun, unique forum. Check out the next event here.

The Quotient Group co-founded and co-hosts the Airport Roundtable Series in conjunction with Ailevon Pacific Aviation Consulting. As an organizing entity, The Quotient Group is responsible for the overall organization and coordination of the conference.

As two independent aviation businesses, The Quotient Group and Ailevon Pacific Aviation Consulting collaborate to host the Airport Roundtable Series conferences. APAC brings its specialized knowledge, airline contacts, and experience in aviation consulting to enrich the discussions and provide valuable insights. TQG leads around the room sessions, allowing airports to showcase current happenings and marketing wins while learning from peers.

Not at all! Participation in the Airport Roundtable Series is open to all airport industry professionals, stakeholders, and anyone interested in the latest developments in aviation. Get all the information you need about upcoming events at the Airport Roundtable website.

Qfactor is our in-terminal advertising division. With a dedicated team of sales professionals, Qfactor is changing the model for in-terminal advertising management. Find out more!

Absolutely! Find a downloadable sample RFP here.