Branding + Strategy

Let’s find your target audience and turn them into loyal customers

The fun thing about branding is that it connects a company with its community. From strategy to activation, The Quotient Group will collaborate with you to craft content, moments, and messages that are easy to understand and impossible to ignore. We can bring new life to your existing brand or launch a whole new brand from scratch.  Through research and planning, we simplify your brand message to get butts in seats and help you build a brand that is expressed in clear, authentic ways.

Our wide range of services include:

•  Brand Strategy Plans

•  Logos + Business Materials

•  Market Research

       •  Community Perception Studies

       •  Intent to Travel Studies

•  Brand Development

•  Marketing Plans

What is it?

Branding and strategy is so much more than a name, logo and color palette. A brand strategy is a roadmap to your customer’s needs, wants and motivations. It taps into the emotions behind purchasing decisions and sets your airport apart from that other one down the road.

Do I need it?

Do you have trouble distinguishing your airport from your competition? Do you want to provide consistency for your passengers and focus for your employees? Is your current brand strategy incohesive or nonexistent? Then you need branding + strategy.

Why does it matter?

It’s a pretty big deal and when done right can turn occasional airport users into the most loyal customers who not only use your airport every chance they get, but they tell their friends why they should, too.

Recent Branding + Strategy Projects

SEE MORE OF OUR WORK

  • From day one, working with The Quotient Group allowed me to focus on my top priorities by giving them the projects I wouldn’t have been able to complete. From strategy to design, I know I can rely on The Quotient Group’s aviation experience and creativity to take our marketing projects to the next level.
    RST Team
  • I find the Quotient team's work to be spot on--creative, on time, and on budget. We thank them wholeheartedly for assisting our Central Texas customers with way-finding branding to the new low-cost terminal and for promoting new routes, effectively. Thumbs up, Quotient Group, for your crack team of writers, graphic designers, and digital services expertise.
    - Jamy Kazanoff, AUS
  • ROC Airport works with the Quotient Group on a monthly retainer for marketing, branding, social media support and other related tasks.  The Quotient Group is well versed in all things “airport” and has become an extension of our marketing team.  Their work and advice are always professional, creative and timely.  In partnership with The Quotient Group we have made the ROC brand shine.
    - Andrew G. Moore, ROC
  • As a marketing department of one, working with The Quotient Group is like having the marketing team I’ve always needed. They really get airport marketing and I don’t have to explain how aviation works before I can hand off a project. There’s something very reassuring about knowing they’re ready to jump in when I need them.
    - Julie Curtis, SBN