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COVID-19 and Your Airport: What Can You Do?
March 12, 2020It’s a tough time to be in the travel industry, and an even tougher time to figure out the…
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Boost Your SEO: 7 Easy Steps to Attract More Visitors to Your Website
February 25, 2020Search Engine Optimization (SEO) is tricky—and it’s always changing. Here are a few simple things you can do to…
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How to Manage a Marketing Department of One
January 8, 2020If you happen to work in marketing at a small- or medium-sized airport, you may be painfully familiar with...
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We’re Launching Our New Brand
December 19, 2019The Quotient Group has a new look! As we prepare to enter our eighth year in business, and as...
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How to Work with an Agency
December 12, 2019We at The Quotient Group weren’t always on this side of the client-agency relationship. In fact, most of our...
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I Speed-Dated an Airline — Now What?
December 8, 2019Congratulations! And… you should probably have a drink. Just one, though, because we need you to keep a clear...
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The Trouble with Buy-In
November 24, 2019It’s one thing to create a super-sensible marketing strategy, or an incredibly clever campaign, but when it gets ditched...
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Airport Marketing: Not Exactly a Piece of Cake
November 10, 2019Airport marketing is hard. If you’ve ever written a marketing plan, held meetings with members of your business community,...
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Aviation Acronyms are Out of Control
October 27, 2019If we’ve heard it once, we’ve heard it a thousand times: aviation acronyms are out of control. And yet,...
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What on Earth is Ephemeral Content?
October 13, 2019Ephemeral content is content that lasts only a short time before it disappears. Snapchat started it back in 2011 and now Instagram and Facebook...
