Thoughts

It’s a tough time to be in the travel industry, and an even tougher time to figure out the…

Search Engine Optimization (SEO) is tricky—and it’s always changing. Here are a few simple things you can do to…

If you happen to work in marketing at a small- or medium-sized airport, you may be painfully familiar with...

The Quotient Group has a new look! As we prepare to enter our eighth year in business, and as...

We at The Quotient Group weren’t always on this side of the client-agency relationship. In fact, most of our...

Congratulations! And… you should probably have a drink. Just one, though, because we need you to keep a clear...

It’s one thing to create a super-sensible marketing strategy, or an incredibly clever campaign, but when it gets ditched...

Airport marketing is hard. If you’ve ever written a marketing plan, held meetings with members of your business community,...

If we’ve heard it once, we’ve heard it a thousand times: aviation acronyms are out of control. And yet,...

Ephemeral content is content that lasts only a short time before it disappears. Snapchat started it back in 2011 and now Instagram and Facebook...