October 28, 2020
March 12, 2020
It’s a tough time to be in the travel industry, and an even tougher time to figure out the…
February 25, 2020
Search Engine Optimization (SEO) is tricky—and it’s always changing. Here are a few simple things you can do to…
January 8, 2020
If you happen to work in marketing at a small- or medium-sized airport, you may be painfully familiar with...
December 19, 2019
The Quotient Group has a new look! As we prepare to enter our eighth year in business, and as...
December 12, 2019
We at The Quotient Group weren’t always on this side of the client-agency relationship. In fact, most of our...
December 8, 2019
Congratulations! And… you should probably have a drink. Just one, though, because we need you to keep a clear...
November 24, 2019
It’s one thing to create a super-sensible marketing strategy, or an incredibly clever campaign, but when it gets ditched...
November 10, 2019
Airport marketing is hard. If you’ve ever written a marketing plan, held meetings with members of your business community,...
October 27, 2019
If we’ve heard it once, we’ve heard it a thousand times: aviation acronyms are out of control. And yet,...
October 13, 2019
Ephemeral content is content that lasts only a short time before it disappears. Snapchat started it back in 2011 and now Instagram and Facebook...
The Quotient Group > Thoughts