The Quotient Group – a full-service aviation marketing agency.

We are The Quotient Group – a full-service aviation marketing and in-terminal advertising agency.

Working with us means you can skip the typical agency learning curve (and save time and money) by putting our in-house aviation experience to work for you.

Our team brings more than 70 years of marketing experience in the aviation industry and national aviation insight you won’t find in a traditional agency. We are based in Wisconsin and also have employees in Michigan, Minnesota, Ohio and Texas. Thanks to the internet, we can (and do) serve clients across the country.

We have a reputation for delivering projects within budget and on time so you can focus on what really matters. Aviation marketing isn’t just what we do — it’s who we are, it’s what we love, and it’s what we’re good at. We look forward to working with you.

Meet our Team!

Kim Sippola | President
Pat Corfman | VP of Innovation and Growth
Tiana O’Connor | VP of Strategic Communications
Stephanie Kitts | Creative Services Manager
Laura Browarek | Content Creation Manager
Katie Price | Director of Sales
Betty Retzke | Administrative Assistant

WHAT OUR CLIENTS ARE SAYING

When I told The Quotient Group about the Ultimate Vegas Vacation package they were eager to learn more about my goals and execute a social promotion to collect emails. As the promo wrapped up, everyone involved was excited about the quality of the results—especially the winner of the prize package!

- Daniel Meier, PSP

We have the Quotient Group on a monthly retainer, and they consistently deliver creative solutions and quality work. One phone call to The Quotient Group and I can breathe easier because they know aviation and understand what I’m trying to accomplish.

- Teckie Hinkebein, GPT

TQG is a lifeline for me. I wear many hats and time management is critical, so I don’t have time to explain what an airline is or what an airport needs to a common advertising agency. The ability to simply conceptualize a need or idea to TQG and have spot-on deliverables has been paramount to our growth and success at SDF.

- Anthony Gilmer, SDF

From day one, working with The Quotient Group allowed me to focus on my top priorities by giving them the projects I wouldn’t have been able to complete. From strategy to design, I know I can rely on The Quotient Group’s aviation experience and creativity to take our marketing projects to the next level.

RST Team

As a marketing department of one, working with The Quotient Group is like having the marketing team I’ve always needed. They really get airport marketing and I don’t have to explain how aviation works before I can hand off a project. There’s something very reassuring about knowing they’re ready to jump in when I need them.

- Julie Curtis, SBN

ROC Airport works with the Quotient Group on a monthly retainer for marketing, branding, social media support and other related tasks. The Quotient Group is well versed in all things “airport” and has become an extension of our marketing team. Their work and advice are always professional, creative and timely. In partnership with The Quotient Group we have made the ROC brand shine.

- Andrew G. Moore, ROC

Some of our Recent Thoughts

What on Earth is Ephemeral Content?
Ephemeral content is content that lasts only a short time before it disappears. Snapchat started it back in 2011 and now Instagram and Facebook...
October 13, 2019
1
Aviation Acronyms are Out of Control
If we’ve heard it once, we’ve heard it a thousand times: aviation acronyms are out of control. And yet,...
October 27, 2019
2
Airport Marketing: Not Exactly a Piece of Cake
Airport marketing is hard. If you’ve ever written a marketing plan, held meetings with members of your business community,...
November 10, 2019
1
The Trouble with Buy-In
It’s one thing to create a super-sensible marketing strategy, or an incredibly clever campaign, but when it gets ditched...
November 24, 2019
2
I Speed-Dated an Airline — Now What?
Congratulations! And… you should probably have a drink. Just one, though, because we need you to keep a clear...
December 8, 2019
1
How to Work with an Agency
We at The Quotient Group weren’t always on this side of the client-agency relationship. In fact, most of our...
December 12, 2019
2
How to Manage a Marketing Department of One
If you happen to work in marketing at a small- or medium-sized airport, you may be painfully familiar with...
January 8, 2020
1
Boost Your SEO: 7 Easy Steps to Attract More Visitors to Your Website
Search Engine Optimization (SEO) is tricky—and it’s always changing. Here are a few simple things you can do to…

February 25, 2020
1
COVID-19 and Your Airport: What Can You Do?
It’s a tough time to be in the travel industry, and an even tougher time to figure out the…

March 12, 2020
1