The Quotient Group | A full-service aviation marketing agency.

Everything you need
to market your airport.

We get you

We’re passionate about the aviation industry and seeing our clients succeed. We’ve worked with airports of all sizes including general aviation.

We get aviation marketing

We have decades of aviation marketing expertise. You won’t have to waste time getting us up to speed on how an airport works. We are ready to bring solutions to your challenges.

We get the job done

Put simply, we do what we say what we’re going to do. Big or small, we can tackle any project on your desk.

Current and past clients

Brainstorming sessions

States DBE certified

Cups of coffee consumed

Elevate your airport marketing!

A few of The Quotient Group’s core services

In-Terminal Advertising

Take back control of your in-terminal advertising program to increase revenue, expand community partnerships, incorporate new technologies, and improve the passenger experience.

Digital Advertising

We are data- and insights-driven: certified in Google Ads, experts on Expedia, specialized in social media marketing, skilled at SEO, and oh so much more.

Branding + Strategy

From brand identity to strategy, The Quotient Group collaborates with you to develop your brand and to create moments and messages that are impossible to ignore.

Education + Events

We give you the information and tools you need to be confident in every marketing step you take. From online courses to events and conferences, we’ve got your back.

Creative

Our in-house designers work with you from conception through implementation to develop strategic, breakthrough creative that generates attention and response.

Public Relations

From curating content to crisis management, our PR experts can help you manage your airport’s reputation and prepare you for anything.

EXPLORE MORE SERVICES

RECENT PROJECTS

RST Logo

VIEW ALL PROJECTS

Meet our team

With decades of in-house experience, aviation and airport marketing isn’t just what we do — it’s who we are.

Working with The Quotient Group (TQG) means you can skip the typical marketing agency learning curve (and save time and money) by putting our in-house airport marketing experience to work for you.

FIND OUT MORE ABOUT US

Kim Sippola | President
Pat Corfman | VP of Innovation and Growth
Tiana O’Connor | VP of Strategic Communications
Stephanie Kitts | Creative Services Manager
Laura Browarek | Content Creation Manager
Katie Price | Director of Sales
Michele Kohut | Director of Sales
Pla Yang | Executive Assistant

What our clients are saying:

We have the Quotient Group on a monthly retainer, and they consistently deliver creative solutions and quality work. One phone call to The Quotient Group and I can breathe easier because they know aviation and understand what I’m trying to accomplish.

- Teckie Hinkebein, GPT

TQG is a lifeline for me. I wear many hats and time management is critical, so I don’t have time to explain what an airline is or what an airport needs to a common advertising agency. The ability to simply conceptualize a need or idea to TQG and have spot-on deliverables has been paramount to our growth and success at SDF.

- Anthony Gilmer, SDF

I find the Quotient team's work to be spot on--creative, on time, and on budget. We thank them wholeheartedly for assisting our Central Texas customers with way-finding branding to the new low-cost terminal and for promoting new routes, effectively. Thumbs up, Quotient Group, for your crack team of writers, graphic designers, and digital services expertise.

- Jamy Kazanoff, AUS

From day one, working with The Quotient Group allowed me to focus on my top priorities by giving them the projects I wouldn’t have been able to complete. From strategy to design, I know I can rely on The Quotient Group’s aviation experience and creativity to take our marketing projects to the next level.

RST Team

As a marketing department of one, working with The Quotient Group is like having the marketing team I’ve always needed. They really get airport marketing and I don’t have to explain how aviation works before I can hand off a project. There’s something very reassuring about knowing they’re ready to jump in when I need them.

- Julie Curtis, SBN

When I told The Quotient Group about the Ultimate Vegas Vacation package they were eager to learn more about my goals and execute a social promotion to collect emails. As the promo wrapped up, everyone involved was excited about the quality of the results—especially the winner of the prize package!

- Daniel Meier, PSP

THOUGHTS

COVID-19 and Your Airport: What Can You Do?
It’s a tough time to be in the travel industry, and an even tougher time to figure out the…

March 12, 2020
1
Boost Your SEO: 7 Easy Steps to Attract More Visitors to Your Website
Search Engine Optimization (SEO) is tricky—and it’s always changing. Here are a few simple things you can do to…

February 25, 2020
1
How to Manage a Marketing Department of One
If you happen to work in marketing at a small- or medium-sized airport, you may be painfully familiar with...
January 8, 2020
1
How to Work with an Agency
We at The Quotient Group weren’t always on this side of the client-agency relationship. In fact, most of our...
December 12, 2019
2

SEE ALL ARTICLES

Home – The Quotient Group

We get you

We get aviation marketing

We get the job done

Current and past clients

Brainstorming sessions

States DBE certified

Cups of coffee consumed

A few of The Quotient Group’s core services

RECENT PROJECTS

PSP Ultimate Vegas Vacation Promo

BKG Social Outbound

CID Wings to Water

MSO Charlo Banner

MSO Coloring Book

AUS Know Your Terminal

SDF Terminal Map

RST Caring Tails

ROC RocView

SBN Website

BMI Shuttle Bus

SDF Wags

GPT T-shirts

ROC Airline Ads

RST Delta SkyMag Ad

RST Logo

BMI Power Clings

ROC Digital Ad Set

Meet our team

Kim Sippola | President

Pat Corfman | VP of Innovation and Growth

Tiana O’Connor | VP of Strategic Communications

Stephanie Kitts | Creative Services Manager

Laura Browarek | Content Creation Manager

Katie Price | Director of Sales

Michele Kohut | Director of Sales

Pla Yang | Executive Assistant

What our clients are saying:

THOUGHTS